Traders made their move on Sunday 11th June 2017 with the very first fish auction having taken place at the new Waterfront Market at midnight on 11th June. Customers and members of the public were welcomed on June 12th 2017 to start shopping at the new market. The opening of the Waterfront Market marks the start of new beginnings for the community, continuing the heritage of trade and fresh food in the region. The new state-of-the-art facility covers more than 100,000 SqM and includes a fish market and auction area, a fruit and vegetables market, a meat and poultry market, and stores for dry goods, spices, dates, honey and a lot more. In addition, the market will feature a hypermarket, a mix of retail stores, office space and a beautiful promenade area for cafes and restaurants In line with Dubai’s tourism 2020 vision, the new Waterfront Market is set to be a winning attraction within the region. With the focus on increased footfall and awareness, the market opens the doors of Deira to new and exciting opportunities. Fresher, cleaner and enhanced facilities will aid new footfall to the market helping businesses to grow and keep up with customer demand for better services and higher quality products.