ABOUT US

The Waterfront Market is one of Dubai’s leading shopping

destinations and a premier fresh food marketplace. Located in

the heart of the city, the Waterfront Market represents a fusion

of traditional Emirati souq and the multicultural spirit of the city

in a modern purpose-built facility.

  The Waterfront Market builds on from the amazing heritage and iconic status of the old Deira Fish Market, preserving the essence of Dubai’s fish trade and freshness of local markets in a modern state-of-the-art facility located on the new Deira Corniche. Deira Fish Market has been serving fresh catch and produce to consumers in the UAE since 1958 and the legacy continues with the new 120,000 square meters Waterfront Market. The new Waterfront Market hosts some of the leading food and beverage outlets, retail shops, a multipurpose hall and a Lulu hypermarket. It remains one of the renowned markets in the country for fresh food like fish, meat, poultry, fruits, vegetables, dry goods and dates. This shopping experience is enhanced by 770 underground parking spaces and more than 470 outdoor parking spaces along with a designated fish auction area. The Waterfront Market serves more than 800,000 visitors, tourists and shoppers per month. Not only is the Waterfront Market a thriving shopping destination but also a hub for cultural activity – there’s always something exciting going on here!    

History &
Culture

Fishing is a deeply embedded tradition in the UAE culture. As people of the desert with little water for agriculture, the Emirati ancestors depended on fishing for survival.

The Gulf- although rich with fish- had strong currents that toughened fishing, especially without the advanced techniques we have today.

Nowadays, with the large and ever-growing population in the UAE, the demand for seafood has risen, and therefore, there has been massive investment and advances in the UAE fishing industry.