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One of the world’s most popular chefs, multi Michelin-starred Gordon Ramsay, had a refreshing encounter in Dubai with the widest range of fresh produce on display at The Waterfront Market, the largest integrated fresh food destination in the emirate, during his visit over the weekend. Ramsay recently returned to Dubai to launch his latest ‘Fit Food’ menu at Bread Street Kitchen & Bar at Atlantis The Palm. The host of popular TV food show ‘MasterChef’ is known to give premium value to sourcing and serving fresh food in his numerous restaurants in major cities around the world. Chef Ramsay surveyed the fresh food section of the Waterfront and expressed a pleasant surprise at the diversity of the choicest fresh ingredients available in the market. The ‘Fit Food’ menu is inspired by Ramsay’s new cookbook ‘Gordon Ramsay Ultimate Fit Food’. He is known to promote preparing easy to make fresh and delicious healthy meals to stay fit and healthy. While cooking remains a passion, as an athlete, he maintains a healthy diet and concocts his own menu for staying fit and healthy; inspire people to get cooking to improve one’s health. The Waterfront Market in Deira covers the widest range of fresh produce such as seafood, vegetables and fruit that come from local, regional and international sources. The market continues to gain popularity among leading celebrity chefs, visiting and shopping firsthand for fresh food to offer to their restaurants. The market has hosted several chefs including Chef Barza, Chef Nobu, chef Boy Logro and Chef Levant Karahan from Pullman Hotel. Their visits at the Waterfront Market further underpins Dubai’s position as one of the most visited places for international celebrities. Lachlan Gyde, Executive Director – Ithra Dubai, said: “Seeing a culinary superstar like Gordon Ramsay at the Waterfront Market is a delightful scene for all of us and we are more than happy to host him here to explore the wide variety of fresh ingredients we offer to our customers. His keen sense for freshness quite fits with Waterfront Market’s goal of promoting healthy eating lifestyle in Dubai. We have been witnessing a growing number of celebrity chefs visiting the market, which demonstrates the importance of the market as an ideal and convenient source for fresh food.” Internationally renowned, multi-Michelin starred chef Gordon Ramsay has opened a string of successful restaurants across the globe, from the UK and France to Singapore and Hong Kong, to the United States. Gordon has also become a star of the small screen both in the UK and internationally, with shows such as Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US.