1. Customers who recreate their mum's favourite Ramadan dish and share it with us through social channels @wfm.uae [Instagram] or @wfmuae [Facebook /TikTok] are eligible to enter the campaign to win shopping vouchers worth AED 5000 (each a “Prize”) from Waterfront Market LLC, every week during the campaign period. “Promotion Period” 20 February 2026 to 19 March 2026 (both dates inclusive). “Promotion” Make It Like Mamma – Waterfront Market Social Media Campaign for Ramadan.
2. Eligibility: Customers who recreate their mum's favourite Ramadan dish and share it with us through social channels @wfm.uae [IG] or @wfmuae [FB /TikTok] are eligible to enter the campaign. UAE Residents and Tourists are eligible to participate through the above mentioned social channels.
3. Employees of Ithra Dubai LLC, Deira Waterfront Development LLC, Deira Waterfront Development Holdings LLC, Waterfront Market LLC (and all of the preceding companies' subsidiaries, affiliates, companies under their management and other related companies) or employees of traders operating within Waterfront Market are not eligible to enter the Promotion even if they make an Eligible Purchase.
4. The winner will be required to be physically present at the time of collection of the Prize and will be required to present original identification documents. Copies, whether digital or otherwise, will not be acceptable. Waterfront Market LLC will not be responsible for any costs relating to the winner being physically present at the time of the collection of the Prize.
1. Participation mechanism:
A. Recreate your mum's favourite Ramadan dish and share it with us through social channels @wfm.uae [Instagram] or @wfmuae [Facebook /TikTok].
B. Submit their entry by commenting on the official campaign post, or sending a direct message (DM) to @wfm.uae [Instagram] or @wfmuae [Facebook /TikTok] or tagging @wfm.uae [Instagram] or @wfmuae [Facebook /TikTok] in a post or story.
C. Following the announcement of the winner, the prize must be collected within sixty (60) days and redeemed no later than 31 December 2026.
2. This Promotion cannot be combined with any other offer, discount or promotion unless otherwise stated by Waterfront Market LLC. Waterfront Market LLC reserves the right to amend or cancel the Promotion or these terms and conditions at any time without prior notice, at its sole discretion.
3. Customers will not be entitled to, and Waterfront Market LLC will not offer, a cash alternative to the Prize or any alternative prize.
4. All decisions made by Waterfront Market LLC regarding the Promotion, including but not limited to eligibility, redemption, and cancellation, are final and binding.
5. By participating in the Promotion, customers hereby consent to the use of any photos or images taken of, and including, them, being used for marketing purposes, including but not limited as part of, or on, any social media platform, website, email communications and/or digital marketing campaign, in relation to the Promotion or the Waterfront Market more broadly.
6. By entering the Promotion, customers hereby agree to let Waterfront Market LLC use their personal information for publication and marketing purposes in relation to this Promotion (and the Waterfront Market more broadly) and in accordance with its privacy policy below. Customers hereby confirm that all the personal information given as part of the registration process is true, accurate and complete.
7. Insofar as is permitted by applicable law, Ithra Dubai LLC, Deira Waterfront Development LLC, Deira Waterfront Development Holdings LLC, Waterfront Market LLC (and all of the preceding companies' subsidiaries, affiliates, companies under their management and other related companies) will not in any circumstances accept any liability for any loss, damage, personal injury or death occurring as a result of running the promotion or issuing the Prizes. In the circumstances where such exclusion of liability is held to be void or unenforceable, the total aggregate liability of Ithra Dubai LLC, Deira Waterfront Development LLC, Deira Waterfront Development Holdings LLC, Waterfront Market LLC (and all of the preceding companies' subsidiaries, affiliates, companies under their management and other related companies) shall not exceed AED 100 (one hundred UAE dirhams).
8. By participating in this Promotion, customers acknowledge that they have read, understood, and agreed to be bound by these terms and conditions. Waterfront Market LLC reserves all rights in interpreting and enforcing these terms and conditions as necessary.
9. For more information about this promotion, visit the Waterfront Market customer service desk or call our toll-free number 800 627538.
1. Open to UAE residents and tourists aged 18 years or older.
2. Participants must have a public Instagram, Facebook or TikTok account at the time of winner selection.
3. Winners agree to attend a scheduled shoot at Waterfront Market and Aylla’s Kitchen to recreate their mum’s favourite Ramadan dish.
4. Winners agree to participate in filming, photography, and social media content creation.
5. Winners grant Waterfront Market the right to use their name, likeness, voice, and submitted story for marketing purposes without additional compensation.
6. If a winner cannot attend the shoot, Waterfront Market reserves the right to recreate the recipe without the winner present or select an alternate winner.
7. By submitting an entry, participants confirm that the story and recipe shared are original.
8. Participants grant Waterfront Market a non-exclusive, royalty-free, perpetual license to use, reproduce, and distribute the content for marketing purposes.
9. Entries that are offensive, inappropriate, or unrelated to the campaign theme will be disqualified.
10. This promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram, Facebook, TikTok or any affiliates.
11. Waterfront Market is not responsible for technical failures, lost or incomplete entries, or any injury or loss arising from participation in the campaign.
Winner Selection
1. One (1) winner will be selected weekly.
2. Winners are chosen based on creativity, originality, emotional impact, and alignment with the campaign theme.
3. The decision of Waterfront Market and appointed judges is final and not subject to appeal.
4. Winners will be contacted via Instagram, Facebook or TikTok Direct Message.
5. If a winner does not respond within 24 hours, an alternate winner may be selected.
By participating in the campaign, you hereby consent to our processing of your personal data in accordance with the promotion (“Promotion”) terms and conditions above and this privacy policy.
Please be aware that you have the right to withdraw your consent to our processing your personal data (including the processing of your personal data for marketing purposes as further detailed below) at any time and you may exercise your right to withdraw your consent by contacting us at: info@waterfrontmarket.ae. Please note that if you withdraw your consent to processing your personal data before the end of the promotion, we may be unable to contact you relating to the promotion.
If you win, what personal data will we process:
We will process the following personal data as part of the promotion:
• Name
• Email address
• Mobile phone number
• Country and city of residence
• Address
• Social media profile
If you win, our purposes for processing your personal data
Your personal data will be processed in relation to the promotion. This will involve the processing of your personal data in the following ways:
• Registering your details as part of the promotion
• Updating you on the promotion
• Notifying you of similar promotions in the future or other Waterfront Market events.
How we collect your personal data
We will collect your personal data directly from you. Most of the personal data we collect will be provided by you as part of the promotion registration process. We will not be collecting personal data relating to you from any third-party sources.
How long do we retain your personal data
We will retain your personal data for the duration of the promotion and then for a period of 2 years after the promotion to notify you of similar future promotions or other Waterfront Market events.
Who will access your personal data
Your personal data will be shared with our subsidiaries, affiliates, companies under our management and other related companies. We may also share your personal data with other third parties in the future when we organize similar promotions so that you can be contacted about these promotions. We may also provide your personal data to third-party media organizations and/or government authorities if required.
Where do we process your personal data
Your personal data will be processed in the United Arab Emirates. We will not transfer your personal data outside of the United Arab Emirates.
Exercising your rights in relation to your personal data
You have certain rights, depending on the applicable data protection law, in relation to the processing of your personal data. This includes obtaining details of the purposes for which we are processing your personal data, who we share your personal data with and, if we transfer your personal data outside the United Arab Emirates, the protections we put in place to ensure your personal data stays secure as part of, and following, that transfer.
How to contact us
If you would like to contact us regarding any matter relating to our processing of your personal data in relation to the promotion, you can contact us at info@waterfrontmarket.ae.